ABOUT CORPORATE COMMUNICATION

Introduction

Corporate Communication (Pty) Ltd is an integrated communication consultancy established in 1983 and based in Gauteng.

Communication is one of the most fundamental of all human interactions and intrinsic to all business relationships, both internal and external.

As a vital management tool, the practice of communication management has been refined to complement and enhance business objectives.

Corporate Communication understands that strategic integrated communication involves principles such as marketing, advertising, public relations and event management. We do not believe in a seat-of-the-pants communication approach, writing and distributing communication material such as media release or newsletters, merely to seek media coverage or to “just” get something out into industry. We believe that without a strategic implementation plan there is a risk of misallocating efforts instead of achieving concrete outcomes.

Core business

Our core business is integrated strategic communication based on sound business management principles in support of executive management's business strategy and action plans. We provide a one-stop solution to clients that includes a wide range of services.

Business Philosophy

Our business philosophy is to add maximum value to the activities of clients through cost-effective and integrated communication programmes.

Operating Philosophy

Our operating philosophy is based on the following principles:

To at all times, be sensitive to the business objectives and corporate culture of our clients in order to plan and implement programmes effectively;

To follow a results-oriented programme based on a systematic and sustained approach;

To plan and implement successful communication programmes; therefore commitment by top management is essential.

Corporate Communication's executive management combines local experience with international exposure to offer clients the benefit of communication strategies aimed at adding value to their business operations and stakeholder relations.

Laricia Smit
Owner and Managing Director

Management

Laricia Smit is the owner and Managing Director of Corporate Communication. She is a registered Chartered Public Relations Practitioner (CPRP) with PRISA – The Insitute for Public Relations & Communication Management and has 19 years experience in the public relations and communication management industry. During her career she has been responsible for the implementation of strategic integrated marketing communication strategies, various public relations programmes, media relations campaigns as well as planning and implementing various events ranging from international conferences, seminars, workshops and training programmes.

With more than 15 years of lecturing experience, she lectures at various private education providers in the country and has presented event management workshops and seminars internationally. She is a regular facilitator/trainer on programmes presented by Virtuose Ltd based in Quatre Bornes and part of Odysseus Public Relations, Mauritius and approved by the Mauritian Qualifications Authority (MQA).

She is the author of three academic handbooks: